My current research interests fall into two general areas: attitudes and persuasion, and political psychology.
Within the area of persuasion, I have been particularly interested in the effects of narratives or stories on individuals' beliefs. In collaboration with Timothy Brock, I have investigated the mechanisms by which narrative-based belief change might occur. Specifically, we have explored a process we call "transportation into narrative world", a type of mental involvement in narratives that may facilitate the integration of knowledge from the narrative world into real-world judgments. Along with Jennifer Garst, we have also been attempting to identify the conditions under which individuals might differentiate between factual and fictional narratives; to date, we have found that fictional stories often have an influence on individuals' opinions that is comparable to that of factual narratives.
In the political psychology domain, I have been examining the individual bases of social capital--the networks, norms, and trust that allow individuals to act together for collective goals. Research suggests that social capital has been declining in recent decades in the United States (Putnam, 2000). One of the proposed causes for this decline is the rise of television. My research is investigating the mechanisms by which individuals might substitute relationships with media characters for real relationships; in other words, how do television and other media contribute to the observed decrease in social capital? I am also exploring the role of the Internet in creating or reducing community and social bonds.