My current research interests fall into two general areas: attitudes and persuasion, and political psychology.
Within the area of persuasion, I have been particularly interested in the effects of narratives or stories on individuals' beliefs. In collaboration with Timothy Brock, I have investigated the mechanisms by which narrative-based belief change might occur. Specifically, we have explored a process we call "transportation into narrative world", a type of mental involvement in narratives that may facilitate the integration of knowledge from the narrative world into real-world judgments. Along with Jennifer Garst, we have also been attempting to identify the conditions under which individuals might differentiate between factual and fictional narratives; to date, we have found that fictional stories often have an influence on individuals' opinions that is comparable to that of factual narratives.
In the political psychology domain, I have been examining the individual bases of social capital--the networks, norms, and trust that allow individuals to act together for collective goals. Research suggests that social capital has been declining in recent decades in the United States (Putnam, 2000). One of the proposed causes for this decline is the rise of television. My research is investigating the mechanisms by which individuals might substitute relationships with media characters for real relationships; in other words, how do television and other media contribute to the observed decrease in social capital? I am also exploring the role of the Internet in creating or reducing community and social bonds.
- Brock, T. C., & Green, M. C. (Eds.) (2005). Persuasion: Psychological insights and perspectives (2nd ed.). Thousand Oaks, CA: Sage Publications.
- Green, M. C., Strange, J. J., & Brock, T. C. (Eds.). (2002). Narrative impact: Social and cognitive foundations. Mahwah, NJ: Lawrence Erlbaum Associates.
- Tetlock, P. E., Kristel, O. V., Elson, S. B., Green, M. C., & Lerner, J. (2000). The psychology of the unthinkable: Taboo trade-offs, forbidden base rates, and heretical counterfactuals. Journal of Personality and Social Psychology, 78(5), 853-870.
- Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701-721.
- Green, M. C., Brock, T. C., & Kaufman, G. F. (2004). Understanding media enjoyment: The role of transportation into narrative worlds. Communication Theory, 14(4), 311-327.
- Green, M. C., & Brock, T. C. (1998). Trust, mood, and outcomes of friendship predict preferences for real versus ersatz social capital. Political Psychology, 19(3), 527-544.
- Green, M. C. (2004). Transportation into narrative worlds: The role of prior knowledge and perceived realism. Discourse Processes, 38(2), 247-266.
- Green, M. C., Visser, P. S., & Tetlock, P. E. (2000). Coping with accountability cross-pressures: Low-effort evasive tactics and high-effort quests for integrative complexity. Personality and Social Psychology Bulletin, 26(11), 1380-1391.
- Sabini, J., & Green, M. C. (2004). Emotional responses to sexual and emotional infidelity: Constants and differences across genders, samples, and methods. Personality and Social Psychology Bulletin, 30(11), 1375-1388.
- Wheeler, S. C., Green, M. C., & Brock, T. C. (1999). Fictional narratives change beliefs: Replications of Prentice, Gerrig, & Bailis (1997) with mixed corroboration. Psychonomic Bulletin and Review, 6(1), 136-141.
- Green, M. C., Garst, J., & Brock, T. C. (2004). The power of fiction: Persuasion via imagination and narrative. In L. J. Shrum (Ed.), The Psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 161-176). Mahwah, NJ: Lawrence Erlbaum Associates.
- Attitude Change
- Seminar in Attitude Research
- Seminar in Political Psychology
- Social Psychology
Melanie C. Green
Department of Psychology
CB #3270, Davie Hall
University of North Carolina, Chapel Hill
Chapel Hill, NC 27599
- Phone: (919) 843-9113